Entertainment

Digital Radiance powers state-of-the-art entertainment projects nationwide.

When Reuters America was preparing to launch their iconic Times Square sign, they and New York designers ESI Design turned to Digital Radiance to help bring it to life. We provided crucial software support to orchestrate and synchronize the 11 massive LED screens into one enormous virtual display that catches news from the heavens and transforms it down to street-level headlines for broadcast around the world. The state-of-the-art computer and display system utilized 22 synchronized computers to control 11 outdoor LED signs, spanning 28 floors of Reuters America’s signature Times Square office building.


We helped ESI Design and Pearson Education visualize a compelling Chinese game show concept set in a giant three-dimensional maze. The game show combined the physical challenges of an extreme obstacle course with a unique language challenge: the Chinese teams were required to use correct English to communicate and solve puzzles within the maze. Our pre-visualizations helped producers and designers refine the concept and plan the production.

Digital Radiance worked with noted national design firms ESI Design in New York and Redmon Group in Alexandria to develop the real-time video wall software for the Currents of Creativity exhibit at the Pope John Paul II Cultural Center in Washington, D.C. The 24-foot-wide by 10-foot-high video wall displays real-time animations of artwork created by visitors at the museum. We created the video wall’s custom 3D software and scripting language to provide the exhibit’s design artists with state-of-the-art real-time visual effects. The display software communicates via the exhibit’s LAN to synchronize with real-time music effects, providing a seamless, real-time, fault-tolerant exhibit that runs flawlessly for thousands of visitors every day.